The Zero to One Marketer

You don't go zero to one. You go zero to zero to zero to zero.

I pulled up to a house in the suburbs with desks in the living room and no idea what I was doing. That was the best leap I ever took.

Apr 5 • Sylvia LePoidevin

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March 2026

From "I'm bad at AI" to 3 Claude Code terminals on a flight

I threw my phone across the room over a group text about AI. Two weeks later, I was building 3 projects in parallel at 30,000 feet.

Mar 23 • Sylvia LePoidevin

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If I were starting a brand from zero, I’d build the system first

How I turned taste into infrastructure after one very public mistake

Mar 8 • Sylvia LePoidevin

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February 2026

I thought my marketing team was slow. I was wrong.

3 team models for speed, 4 small rituals that build trust, and the moment I realized I was the bottleneck

Feb 22 • Sylvia LePoidevin

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9 ways to know your buyer so well the marketing strategy writes itself

How a single Slack message killed my marketing plan and taught me what buyer understanding actually means

Feb 8 • Sylvia LePoidevin

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January 2026

If I were the first marketer again, this is how I’d plan

A stained carpet, a blank spreadsheet, and power dynamics

Jan 4 • Sylvia LePoidevin

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December 2025

10am on a thursday in paradise, and I felt completely useless

The world is changing, and so am I

Dec 21, 2025 • Sylvia LePoidevin

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The first 90 days I’d do differently

What cracked open in a whiteboard session that never should’ve happened

Dec 14, 2025 • Sylvia LePoidevin

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November 2025

My loneliest moment as a misunderstood marketer

What my first day as a first-time marketer taught me about loneliness, storytelling, and why no one is coming to save you

Nov 30, 2025 • Sylvia LePoidevin

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The first thing I'd build as the first marketer

A manifesto, not a campaign. Because story powers everything downstream.

Nov 18, 2025 • Sylvia LePoidevin

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September 2025

9 hard lessons learned going zero to one

and how I applied them to launching this Substack

Sep 24, 2025 • Sylvia LePoidevin

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