The moment where tactics were taken off the table and everything went quiet really stuck with me. Planning around levers instead of activity changes not just the plan, but your posture in the room. That shift from proving usefulness to creating leverage is so real.
Very much a case of the science (growth levers) before the art (tactics).
Thanks for sharing. This is a meeting lived in many B2B SaaS businesses.
The moment where tactics were taken off the table and everything went quiet really stuck with me. Planning around levers instead of activity changes not just the plan, but your posture in the room. That shift from proving usefulness to creating leverage is so real.
Great lesson. We get caught up in the grind and miss the truly important basics like outcomes and impact.